Paulus Goerden is a young artist from Düsseldorf who turns everyday life into a stage. In his work, he focuses on seemingly inconspicuous situations — a chair left standing, a pile of trash, a random patch of color on a wall. These “everyday installations” reveal how space, objects, and coincidence transform into visual compositions. Goerden questions what we perceive as art and opens our eyes to the poetry found in passing moments.

paulusgoerden@mutteragentur.com


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Photography Hannes Gade
25-09 Paulus Goerden
on the cover of Kunstforum


“Art Meets Social Media”



“No Success Without Social Media” brings together statements on art and social media. Between viral visibility and algorithmic pressure, empowerment and loss of autonomy, self-staging and corporate critique, voices from the art world share their perspectives on social media—in words and images.



25-09 Paulus Goerden &
Stadtpalais Stuttgart 


„Zwischen Straße und Feed“

Video Alma Leandra
produced by MUTTER


The project “Between Street and Feed” by YouTransfer e.V., featuring Paulus Goerden at StadtPalais Stuttgart, explores what public space means today. Beyond streets, squares, and sidewalks, feeds, reels, and stories on digital platforms have also become part of contemporary urban publics.

Artist Paulus Goerden moves through the city, collecting urban traces and chance encounters, which he translates into poetic miniatures on Instagram—creating a cartography of everyday life. After several days spent wandering through Stuttgart, his exhibition will open on October 29, 2025, at 7:00 pm at StadtPalais Stuttgart as a digital city portrait. The evening will also include a panel discussion on the role of art in public space in the digital age, with Dr. Lars Henrik Gass, Paulus Goerden, Dr. Anna Kreysing, Paula Agarwalla, and Kristen Bayer.

25-09 Paulus Goerden for Airbnb

As part of an exclusive Airbnb Experience during Art Basel, Paulus accompanied the art tour from his own artistic perspective. The focus was on experiencing the fair and the city of Paris as an open field of inspiration—reframing everyday moments, temporary installations, and overlooked details through a heightened sense of perception.

25-09 Paulus Goerden
for Cyte Magazine


„Kunst kann etwas ganz schönes sein.“

Interview Claudia Ippen



Paulus Goerden entdeckt Kunst dort, wo wir sie oft übersehen: im Alltag. Seine kurzen Instagram-Videos zeigen zufällige „Alltagsinstallationen“ – kleine Bühnenbilder, die Ehrlichkeit, Improvisation und Symbolik miteinander verbinden.

Mit seiner offenen, unverstellten Art macht Paulus Kunst zugänglich für eine junge, digitale Zielgruppe und lädt dazu ein, wieder neugierig und unvoreingenommen durch die Welt zu gehen.

Ob auf Social Media oder in seiner ersten Einzelausstellung in der Galerie Alex Serra: Paulus schafft Arbeiten, die das Alltägliche sichtbar machen und die Wahrnehmung schärfen. Eine neue, frische Stimme in der Kunst – ehrlich, nahbar und voller Präzision.

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25-09 Paulus Goerden for Vodafone (1/2)

For a Vodafone campaign, Paulus demonstrated how much creativity emerges when the smartphone is consciously set aside and attention is redirected to the present moment. His role was to embody this idea in practice—through small everyday discoveries, spontaneous artistic interventions, and a clear, visible stance toward mindful experience.

25-09 Paulus Goerden for Vodafone (2/2)

For the campaign “Your hands can do more than scroll,” Paolo took part in the project as a social media ambassador, demonstrating through two actions what our hands are capable of beyond the smartphone. He co-created an artwork that was subsequently presented in public space—serving as an example of how creativity emerges through action, material, and touch.


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